SIGNA Pulse of MR

An educational piece that targeted the need for the most up-to-date technology, trends and applications for professionals in the medical field. This biannual publication became GE Healthcare’s MR marketing flag ship shortly after its release. As marketing pieces evolved so did this publication by also becoming an Apple App.

The Challenge
Provide an educational piece while marketing new products.

MR technology is constantly evolving and can become overwhelming to doctors, technicians and administrators. GE Healthcare was looking for a way to help organize
the information in one place.

The Plan
Create a publication that has informative content and
a clinical but not stale feel.

This publication became one that medical professionals would save and refer to when looking for MR solution.

Later, because it was educational and not promotional, it was approved by Apple to become an app. Which created an even larger outreach.

The Execution
A biannual publication.
• Printed 68-112 page magazine to be released at their 2 biggest trade shows
• Free Digital app
• Through a link on the app we gather information from the audience as to what they would like more information on