Digital Marketing Kit

A digital marketing kit containing a variety of ads, a PDF offering optional headlines, and copy for multiple target audiences/messages and placements.

Challenge One
Develop digital ads representing three target audiences for a new product launch.

Challenge Two
Come up with a tool that can be deployed to global marketers.

The Plan
All in one.

We created a consistent look and feel to ads that hit on pain points of each audience. Supply 3-5 different headline options for each ad to widen the depth of the ads. Once ads and copy are approved, create a user guide with direction on which ads should be used in what kind of placements and package up for digital distribution to GE’s global marketers.

The Execution
MAC UV360 Digital Marketing Kit.
• Multiple landing page ads to capture form fill leads for downloadable content for the 3 target audiences
• Multiple ads for pages that do not have a way to capture leads
• Digital guidelines on use of ads and options headlines